Hansen’s Vision, Smeelink Optical join forces, add lab

By Ryan Schlehuber "Scoop" • Last Updated 1:25 pm on Monday, November 19, 2012

Hansen’s Vision Center and Smeelink Optical have joined forces in Greenville and have renamed themselves Eye Care One. The building, which Hansen’s has been operating in since 2007, will soon include a corrective lens laboratory, cutting waiting time from as long as 10 days to as soon as the same day lens are ordered. Pictured are, from left, Manager Cindy Hansen, Hansen’s Vision founder Rocky Hansen and Director of Operations Heather Ryan.


Wait for new  corrective lens to be significantly reduced once lab is completed

GREENVILLE — In today’s society, quick production is demanded and fast results are expected. Optical care is no exception.
For patients of Smeelink Optical and Hansen’s Vision Center, who recently merged and have renamed themselves Eye Care One, the wait for new lens will be considerably shorter once the new laboratory is constructed.

As of Sept. 24, Tim Westra’s Smeelink Optical and Rocky Hansen’s Hansen Vision Center have partnered together and will continue operation as Eye Care One at 307 S. Franklin St. in Greenville. Part of the building is currently under construction for the addition of a corrective lens laboratory, which, according to Eye Care One manager Cindy Hansen, will give the business the ability to do more orders in-house and cut down the wait for new lens substantially.

“We’ll now be able to finish orders within an hour or the same day as oppose to waiting six to 10 days,” Hansen said.

The lab is expected to be finished next month.

Most orders can be completed quickly, however, insurances may require specific labs other than Eye Care One’s,, Hansen said.
Westra said he is just as excited for the new lab, which neither Smeelink nor Hansen have had before, as he is working with Rocky Hansen and his staff.

“I think the world of him and have lots of respect for him,” Westra said about Hansen. “It was a great opportunity to merge businesses together and I’m thrilled with the prospect of doing something with Rocky.

“By us putting these two businesses together and rebranding it, and with the size of Rocky’s facility, we were able to put in a new lab, which helps differentiate ourselves from competitors,” Westra added.

For Dr. Hansen, the merger has gone smoothly and Eye Care One clients will soon see the benefits, as well.

“Tim needed more space and we knew it was a mutual benefit for the both of us because I had the space available (for a new lab),” Dr. Hansen said. “It’s going to be nice because, for example, when a child breaks his or her glasses, parents won’t have to wait a week for new ones; they could be ready that day.”

Smeelink Optical, formerly Kent Optical, has been in the Greenville market since 1993 and in Grand Rapids since 1945, according to Westra. Hansen has been practicing for 34 years in Greenville. He joined Dr. Stuart L. Anderson’s optometric practice in Greenville in 1978 after graduating from the Illinois College of Optometry in Chicago. He relocated in 2007 to his newly built office at the present location of 307 S. Franklin Street, next to the U.S. Post Office.

“Tim has been an extreme professional and gentleman to work with in this process,” Hansen said about Westra. “I couldn’t have asked for a better person to work with in this optician practice.”

Eye Care One is open 8 a.m. to 7 p.m., Mondays and Thursdays, and 8 a.m. to 5 p.m., Tuesdays, Wednesdays and Fridays. During the winter, Eye Care One is open on Saturdays, as well, from 8 a.m. to noon.

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