OUR VIEW: Shopping season should start close to home


By Daily News • Last Updated 1:46 pm on Thursday, November 22, 2012

Everyone knows that the food chain is a fact of life and required for survival. Certain animals eat other animals so that life can go on.

Making a commitment to shopping locally is kind of like the food chain, minus the violence. That’s because it’s just as critical to the survival of small towns as the food chain is to animals. People make a commitment to invest in our communities with their business plans, but they need us to spend our money with them to survive. And we need their businesses to help our towns thrive.

Somehow over the years, we got away from doing our shopping — be it for dishwashers, birthday gifts, even cars — close to home and the notion took hold that things we could buy in bigger cities like Grand Rapids were better, cheaper.

Here’s the thing, though. Folks from other cities are actually coming to our towns to do their shopping. They know we’ve got unique boutique style stores where you’ll find one-of-a-kind gift ideas and even some of the trendier things that might be on your list. Big-ticket items are here, too. Maybe it’s a certain refrigerator your wife has wanted for years; or a new comfy recliner for your dad; or a fire pit where your kids can gather with friends.

This holiday season is the perfect time for us all to pledge our allegiance to our local businesses. Invest in our communities where the prices are competitive and a premium is put on friendly and helpful customer service. You don’t have to leave town to find that perfect something. If you haven’t shopped for gifts close to home lately, we can tell you you’re in for a surprise. Let’s help our local businesses not only survive, but thrive.

Editorial opinions are the consensus of The Daily News editorial board.

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