CC-C graduate working on sales project with Detroit Pistons


By Daily News • Last Updated 12:49 pm on Monday, December 03, 2012

Adam Seals

MOUNT PLEASANT — Central Michigan University Sport Management students are getting a unique experience this semester by working directly with the front office staff of the Detroit Pistons on a ticket selling project.

CMU Instructor Steve Adler believes the project is giving his students a chance to put into practice what they have learned in the classroom.

“This is a wonderful opportunity for our students to obtain real life experience in the sport industry,” Adler said. “I cannot thank the Pistons enough for allowing us to do this.”

Carson City-Crystal High School graduate Adam Seals is a part of the class project.

Adler says several members of the Pistons sales department presented to his students to kick off the project. The Pistons set a goal for the students to sell 1,000 tickets before the end of the semester in December.

The students strategically divided the class into departments to ensure the message was delivered to as many potential customers as possible. Departments include: Local Businesses, CMU Departments, Area Schools, CMU Organizations, and Media Relations.

While students can sell tickets to any games in the first half of the Pistons’ season, they can offer special rates for CMU Night at the Palace on Saturday, Jan. 12 against the Utah Jazz. Upper deck tickets are $20; lower bowl tickets are $35. You do not need to be a CMU student to be eligible for this offer.

Adler says the project will benefit the students in several ways.

“First, you cannot beat the experience of working for a professional sport franchise,” he said. “Second, we talk often about how competitive this industry is for entry-level jobs. This project will help differentiate our students and give them a leg-up when applying for those positions.”

For additional information on the project or to order tickets, visit nba.com/pistons/PES190.

Contact Adler at (269) 924-2584 or adler1se@cmich.edu for more information.

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