Mid Michigan Cellular in Greenville to close Jan. 31

By Mike Taylor • Last Updated 10:11 am on Friday, January 18, 2013

After 21 years of business in Greenville, Mid Michigan Celluar is forced to close its doors at the end of the month, citing inability to compete with online sales.


GREENVILLE — A longtime Greenville business will close its doors for the last time Jan. 31.

Mid Michigan Cellular, located for the past 10 years at 1712 W. Washington St., and for 11 years before that at the location now occupied by Ray Winnie Auto Sales, simply cannot continue to compete with online sales, according to Wayne Stickler, president of Blanchard Telephone Association, which owns the business.

“It’s just a different business climate in the cell phone industry,” Stickler explained. “We’re a Verizon dealership, but we’re not just competing with other dealers, we’re competing with Verizon’s online sales. It’s gotten pretty competitive.”

According to Mid Michigan Cellular store representative Bethanie Culey, there are two other Verizon stores in Greenville.

“There are other options people can turn to,” Culey said, “but we’re the only Mid Michigan Cellular store.”

Blanchard Telephone Association owns the building which currently houses the business. Stickler says though there has been some interest in the structure, the company’s board has made no final determination on the building’s fate.

“We haven’t really pursued that because were aren’t closed yet,” Stickler said. “But we have heard there may be some interest in buying it. We’re also looking at what options we may have as far as leasing the building goes.”
Stickler added that, though the store will officially close on Jan. 31, customers will be able to receive the same personal support they’ve grown used to through mid-February.

“(Store manager) Molly Martin will still be available to help customers out by appointment,” Stickler said. “We’ve enjoyed serving the community and we feel as good about this closing as we can, all things considered. We will continue to be concerned about our customers even until the end.”

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