CEDAR ROCK — Rockford Mayor Brien Dews and several local businesses helped celebrate the grand opening of the new auto repair business West Michigan Collision this week.
West Michigan Collision’s owners, a father-son combo, Rick and John Ross, opened the new shop Jan. 2 and celebrated its grand opening Feb. 4.
West Michigan Collision, at 4595 14 Mile NE, near Ed Koehn’s Chevrolet, offers state-of-the-art equipment, a new facility and four people on staff.
Rick, who works as the company’s treasurer, is a retired General Motors employee. John is the company’s president who has 23 years of experience in collision repair and is Platinum Certified ICAR, which is the highest certification possible in collision repair. He works with all materials — steel, fiberglass, plastic and aluminum — and all types of vehicles, including recreational vehicles, motorcycles and boats.
Rick said West Michigan Collision is located in a prime spot for business, between busy Northland Drive and U.S.-131.
“We saw potential in that area,” Rick said. “I told John that it would be harder to have a start-up business but, in the long run, it would pay off in dividends with the right location and the right equipment. It would just take a little time. We have a great facility and all of our equipment is computerized and state-of-the-art.”
The father-son duo plan to hire more workers as the business grows.
“We want to get our staff up to eight but right now we are just getting our name out there and building our business up.”
The business is even environmentally friendly, as it recycles all its metals and plastics, Rick said.
West Michigan Collision is open from 8 a.m. to 5 p.m., Monday through Friday, and by appointment after hours and Saturday and Sunday by appointment.
Call (616) 696-9699 for more information.