Vertis bankruptcy sale to Quad/Graphics finalized


By Kelli Ameling • Last Updated 11:03 am on Friday, March 01, 2013

Greenville’s former Vertis operation officially changed its name to Quad/Graphics in January. — Daily News/Kelli Ameling

GREENVILLE — On Jan. 16, Quad/Graphics Inc. officially purchased Vertis Holdings after Vertis filed for chapter 11 bankruptcy in October.

It was Vertis Holding’s third time filing for bankruptcy since 2008.

Vertis  is a premier provider of targeted advertising and marketing solutions to leading retail consumer services companies, according to its website.

According to Bloomberg.com, the company filed for bankruptcy, stating it planned to sell to Quad/Graphics Inc. in part of a court-supervised auction.

Quad/Graphics, based in Sussex, Wis., is a leading global provider for print and multichannel solutions for consumer magazines, special-interest publications, catalogs, retail inserts/circulars, direct mail and more, according to its website.

However, this change will not effect employees at its Greenville location.

“Quad/Graphics acquired Vertis on Jan. 16 and Greenville became part of the Quad/Graphics family the same day,” said Claire Ho, spokeswoman for Quad/Graphics.

According to Ho, the Greenville location’s name officially changed to Quad/Graphics on the same day the sale was complete.

“The facility is operating as usual,” Ho said when asked if employment changes would take place. “It is one of our retail advertising insert production facilities.”

According to a press release issued by the company in January, Quad/Graphics purchased the Vertis Holdings for the net purchase of $170 million.

The asking price was for $267 million, but owed $97 million to Quad/Graphics.

“Quad/Graphics used cash on hand and drew on its revolving credit facility to finance the acquisition,” stated the release.

Vertis generated about $1.1 billion in revenues in 2012 and about $55 million in annual  EBITDA on an unaudited basis, adjusted for restructuring, impairment and other transaction-related expenses, stated the press release. After the purchase of Veritis, Quad/Graphics employs about 25,000 people in more than 70 print-production facilities in North America, Latin America and Europe.

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