BIZ BEAT: Floral shop woman plants roots of new business in hometown

By Cory Smith • Last Updated 9:55 am on Monday, July 08, 2013

Daisy Floral of Belding, which opened in February, offers a wide variety of floral arrangements for purchase, as well as online ordering and local delivery.

BELDING — Stephanie Heintzelman-Heaton has always dreamed of selling flowers ever since she was a little girl watching her mother tend to her garden.

In 2001, Heintzelman-Heaton realized that dream when she opened her first floral business in Lowell. Now she’s taking that dream one step further by offering services in her hometown of Belding with her floral business called Daisy Floral.

“I started in my garage and then moved to Lowell where we have been for 13 years as a full-service florist,” Heintzelman-Heaton said.

Heintzelman-Heaton said she expanded her business to Belding at 9057 W. Belding Road (M-44) in February because she wanted to be closer to home and dreamed of having her own business in her hometown.

“This is where I grew up; I’ve always wanted a shop here,” she said.

Heintzelman-Heaton also offers services in Rockford and Stanton, but for online orders and delivery only.

“We have the largest delivery area, ranging from Belding, Stanton, Rockford, Lowell and Grand Rapids,” she said.

Stephanie Heintzelman-Heaton, owner of Daisy Floral of Belding, opened the store in February so she could bring her floral services back to her hometown of Belding.

Though she admits business has been slow since opening the Belding store, Heintzelman-Heaton believes her fair prices and humble customer service will continue to attract local customers.

“The entire floral market is suffering right now due to the economy,” she said. “Times are tough, but people still want flowers.”

Heintzelman-Heaton said she also offers tuxedo rentals and provides other fun items such as candy bouquets.

Co-owner Jeff Barger has handled the construction of the business and continues to aid Heintzelman-Heaton when he can.

“We are happy to be serving this community and the surrounding areas,” he said.

Heintzelman-Heaton added that she will take orders on a 24-hour a day basis, especially for sympathy flowers for funerals and other occasions.

One of the more popular and fun items available at Daisy Floral of Belding, located at 9057 W. Belding road (M-44), are the candy bouquets.

“If someone wakes me up at night, that’s OK,” she said. “We’re here to serve you.”

Summer store hours are 10 a.m. to 2 p.m. Monday through Friday, and by appointment only on Saturdays.

Orders can also be placed online at For orders in the Belding area, call (616) 761-9211. For orders in the Stanton area, call (989) 831-5300.

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